Terraviva
2023
Logo Contest participation
In collaboration with Leandro Marin
The main idea from which this logo has been created is based on TerraViva's philosophy, which is based on promoting innovative practices focused on environmental and social sustainability.
In the work process, a lateral idea has been sought, always thinking outside the box.
Choosing the right typeface is crucial—it sets the tone and evokes an emotional response even before the words are read. A typeface’s personality should align with the project’s purpose to truly connect with the audience.
This logo proposal for TerraViva visually expresses sustainability, innovation, and aesthetic harmony. The butterfly—crafted from golden triangles—symbolizes transformation and the balance between
nature and geometry.
Moving beyond common eco-symbols like leaves, it offers a modern, urban take on environmental responsibility.
The result is a distinctive emblem that reflects TerraViva’s core values: creativity, precision, and ecological awareness.
